Methods for forming an informational image of a higher education institution

The paper is dedicated to the issues connected with the informational activity of a Higher Education Institution. The methods of acquiring and maintaining a complete informational image of a Higher Education Institution are devised. The ways of a Higher Education Institution positive informational image protection are elaborated. The following stages of an informational image forming are considered: forming of the catalogue of Higher Education Institution units that perform informational activity, forming of the comprehensive thematic description of a Higher Education Institution, forming of the comprehensive register of information potential of a Higher Education Institution, search and identification of information an image generators and existing information image fragments, forming of the structure of the social and informational interfaces system, planning the entrance in generators, preparation of informational resource, entering in generators, realization of social and informational interfaces system, permanent informational activity, comprehensive verification of results.